Introduction to the seo process
Before we get into the technical seo checklist and the SEO process, we review the client's goals for the project.
The SEO process begins by looking at the website's history. Google analytics and Google webmaster tools are used to identify the website's history. At this stage, we know what the current status of the website is and what to expect.
We identify primary keywords, and upto 250 secondary keywords, that sets the tone of the rest of the project. We know how long the primary keywords will take to rank, as well as when we will rank the secondary keywords.
We then sort them by how competitive the landscape is, and keyword difficulty. At this stage, we are able to inform the client about the SEO process, and how fast we can rank the site.
Overview of the SEO PROCESSWhen the goals for the project have been agreed upon, and the keywords have been finalized, we conduct a thorough SEO analysis of the client's website.
In the SEO checklist we review a website's history, backlink quality analysis, keywords and content.
In the SEO audit we review 44 elements we consider worth analysing in a website.
LINK QUALITY ANALYSIS
We do a link quality analysis, and identify opportunities and challenges, and create relevant and spam free backlinks to your site.
Repeating a keyword is not enough. We look at Google's requirements for relevancy and create a content strategy.
We look at social signals popularity, and implement social buzz as a strategy to increase likes, shares and improve rankings.
SEO RANKING REPORTS
We use both internal and external reporting tools to help you stay on track of what's happening each month.
"Amazon did a study and they found that every second delay their website loads, they lose 1% of their revenue. That's a lot of money. Sure, you're not as big as Amazon but it's roughly the same, for every second your website takes longer to load you're going to lose more revenue". - Neil Patel
Do you know what goes on behind the scenes of a website?
If you're serious about attracting more clients for your business, building an efficient website can help. Having an online presence today is essential and, unless you create a top notch first impression with your visitors, you may be losing out on the perks the online environment has to offer! However, a beautiful website is not enough to impress your audience. In fact, slow web pages may cost you thousands of visitors and potential customers in the long turn! With that said, here's why you should start working on improving your site speed TODAY!
Speed optimization processes we use:
- Optimization of image sizes and names
- Speed plugins to cache the website
- Server side configurations
BASIC WEBSITE ANALYSIS
We review the structure of the website and identify potential problems. A plan of action is created and we manage the workflow from that plan.
IDENTIFY INTERESTING KEYWORDS
Then we make an analysis of the competitive keywords and then together we decide which of them we should continue working with.
ANALYSIS OF WEBSITE CONTENT
When we find the keywords we should focus on, we also review texts on your website and whether there is a need for a complete content strategy.
LINK QUALITY ANALYSIS
We analyze the current situation, identify opportunities and challenges, designing a strategy to create relevant and spam free links or backlinks to your site.
RANKING OF KEYWORDS
After we thoroughly analyzed your site and perform the actions we have come to in order to create a stable and sustainable platform, we begin the next stage which is ranking of the most valuable keywords
In this phase, we will send out a sitemap or a map of your site to the major search engines, we are writing articles and press releases in order to build links and drive traffic to your website
Your page is visible on social media and we bookmark the content of your pages on all the major bookmarking sites. This step is extensive and we will only mention a fraction of the things that are carried out during the operation.
During the entire project, you will have contact with your own project managers who are involved from beginning to end.
Throughout the project, you get reports on what is being done and how your keywords are placed in the search engines. You can also download your own reports in pdf format
What Clients Say?
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Search Engine Optimization (SEO) is all about "convincing" the search engines that your particular website is the most relevant one based on the searched term by the visitor. The most successful website to convince the search engines will end up first in the SERP:s also known as search engine result page, and thereby gaining more visitors to their site, which will hopefully be converted into buying customers.
Did you know that of all searches made on Google, 90% of those clicks will be made on the first result page, that is, the first 10 results! And the majority of those 90% goes to the first three to five results. These statistics could be seen as a bit scary to you as only a few people will go further to page two and beyond. In other words, to be visible on Google's first page is a must. The higher up on the first page, the better.Code of ethics